Is blogging still relevant?

First of all, let us start with some definitions: A blog (a reduction of "weblog») is a conversation or informational website published on the internet consisting of discrete, often informal diary-style text entries (these texts are called: posts).

In other terms, a blog is a n online journal or website displaying information with the latest post appearing first. It is platform where writers or a group of writers shares their views on an individual subject.

 

Until 2009, blogs were usually “individual”; the work of a single person, occasionally of a small group, and often covering a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic and templates.

Well, the whole internet is still about giving and exchanging information, and blogging is one of the best ways to provide that information through the pertinent content headed to the right audience. Content quality plays a crucial role in a blog future.

Answering the age-old question; does blogging be worthwhile in 2019? The short answer is Yes, doing blogging in 2019 is worthwhile, intellectually and financially. Blogging has come a long way since its first appearance in the 1990s, then it was used as a unique platform for anyone to share their thoughts, expression, like in your little personal diary, but today blogging has grown into a considerable platform used by millions, ranging from individuals to enormous business companies.

Without further do, here are the main reasons why blogging is still relevant:

Improve your global website rankings, traffic and your reaserchability

 

As we know, the main purpose of your social media platforms is to drive traffic back to your website, rather than keeping touch with the audience, right? In order to achieve that, you are most likely creating a lot of content each week for those platforms. The reasoning is that hopefully your content is intriguing enough to persuade your community on Facebook, Twitter, Instagram, and Pinterest to visit your website.

Your blog, on the other hand, sits directly on your website. So if you do a great job of keeping it compelling and updated, people will access it directly. Not only does this raise the chance that people will buy something from your site or click on an add, but it also boosts the amount of time people are spending on your website, which is a critical metric for your SEO ranking and enticing advertisers.

With the advancement of blogging host sites and available templates, blogs nowadays appear like a usual site, without the primitive look that characterized blogs since their appearance in the nineties, thus you can consider your blog a full independent website!

The best platform for your long-form content

 The introduction of social media platforms and their use on a large scale has forced to express ideas too quickly; You may have remarked that with the short tweets, images and short videos on Instagram, Pinterest or previously Vine, and even Facebook: If you log into your account on Facebook and see a long post that is more than five sentences, are you going to read it completely? Probably not.

However, not every idea must be shortened, some topics and reflections need more than a few lines to be fully explored and expressed. On a blog, you’ll have more room to expand on those ideas—and your audience will come craving for lengthier content.

Ads, Affiliate marketing, Selling products; all that is possible with blogs!

 

Blogging is not only a personal hobby; it will become an influencing tool in the market world for today. Develop your better customer relationships, build trust through your ideas and let the money come in!

By starting a blog -since you have heard it’s an easy way to make cash- you have opened a real door toward the electronic market, all what you need is mastering the ways of monetizing a blog, and there are plenty of them; selling ads, your products (if you have a company), affiliate marketing, CPA and so on.

No matter which group you are in, making money with a blog – whether it’s a hobby blog or a business blog –is possible. One thing for sure, it’s not a get rich quick trial, but if you do it right and you have enough patience to wait for the results, you could make enough to support your family and more

Boost your SEO

A few time ago, if you were a content creator looking to improve your search result ranking on Google, you would likely be told to stuff your website full of descriptive tags and metadata that you wanted to be linked with your brand. For instance, if you ran an healthy lifestyle company or business, you would want to fill up your website with meaningful tags like “Healthylifepath” “Healthylifestyle,” and “Health”.

If you had these tags placed consistently on your website, Google would likely offer up your website when someone searches for one of those tags.

That old method doesn’t work anymore. Google changed its algorithm; the most effective way to amplify your search ranking is to give your community pertinent content that they will engage with and share, easy? Well, it is not as you may think!

One of the most important benefits of blogging is the ability to increase your website’s SEO. Company blog allow you to boost large number of inbound links, which will direct your readers to the main page of your website.

 

 

Thus if you are feeling the inspiration to start cranking out blog posts again, remember these main keys: update regularly, maintain the quality of your posts, publish your content on other social media platforms and react with people, thus people who are checking back are rewarded for their perseverance.

Where it is convenient, include a question or call to action at the end of your post to persuade your audience to share their opinions –in form of comments- and experiences, then, keep an eye to what’s happening in that comments section. It’s an awesome opportunity to engage personally with your community about the things they really care about.