Making money and becoming a web
celebrity have never been easier as today, did you know that you can make money
by simply documenting your day-to-day life, sharing your trip in pictures and
videos or posting your delicious meals images online?
While blogs made this
idea ordinary for us, they really never had the impact that Instagram has
today. Specially, in the last couple years, we have witnessed more and more
average people turning their daily lives into something worth watching, and
something worth sponsoring!
It is the new trend, being an
Instagram Influencer. Influencers on Instagram are not the typical celebrities
that have millions of followers because of their fame on TV shows or movies;
they are content creators (a little bit like Youtubers) who also build
communities across a particular topic or niche. With simple terms, Influencers
are the people who document their usual lives through attracting photography
and share it whit their large audience, also these people are getting paid by
well-known brands to do it and to promote their products.
The answer for the question in
your head now is: Yes, this is a possibility in today’s age and if you have not
caught on yet, you can become
an Instagram Influencer too!
Without further do, here are some
simple tips to guide you through your goal:
Choose a specific
niche and stick to it
Firstly, you have to choose a topic that you are extremely passionate
about. It should be something that goes well with your personality and makes
you feel interested in posting. Also you need to have some fundamental
knowledge on that niche and a lot of curiosity to probe further.
It is highly recommended to avoid following a niche that is trending,
rather than building what interests you, on Instagram you can’t fake it for so
long if it is not your passion, your audience will notice that and you will end
by losing them.
Another important thing is to post about that niche only, avoid posting
whatever images you find on internet just because they are appealing to you,
your followers followed you the first day basically for your niche, which
interests them.
Formulate a unique bio
The bio of your profile –that you may consider as banal- is something
that could create a permanent impact on your followers. It should be eye
catching and appealing, to keep things simple for you; state what your account
stands for and what is your niche, keep in mind that your bio is like the
welcome note to your own party, so think about it twice and craft a remarkable one.
Make your own hashtags
Understanding the importance of hashtags is crucial to become an
Instagram influencer. Instagram gives huge importance to hashtags as they make
your posts easily searchable and classifiable. Be smart and the select the
trending hashtags in your niche while posting new content.
Don’t go crazy about hashtags, use 4 to 7 hashtags on an average and make
coordinate meaningful phrases with them, posts that are overloaded with
hashtags look miserable and may repulse people from your posts, employ popular
words in your niche and create something relatable.
Be a content creator: Publish and publish smartly!
It is easily remarkable for successful Influencers on Instagram that consistency,
elegance and perseverance are the main keys for every triumph of life and so
for becoming an Instagram influencer. Exclusive and high quality content gain
more exposure over this platform.
However, you must not forget that your content should be published at
its fixed time. Posting whatever time exposes you to the risk of passing
unnoticed by your audience, remember that your followers don’t live in a single
place, so be careful about the time of publishing.
For some special post that contains an offer, you can tell your
followers the announcement of the good news will be at a certain time and date,
thus you can see how engagement on your post sky rockets. Here is a sneaky
trick: You can use of Instagram Stories and make them as updates about what’s going
on for better interaction and enhanced engagement with your posts.
Remember that you can check the Instagram analytics of your page which
gives you a lot of details about your followers’ location, the days of week and
even the hours of high engagement, all these details are helpful to decide the
right time of the day to post. If you can get all that managed by yourself,
then nobody can prevent you from becoming an Instagram influencer.
Keep interacting with your followers
To this point, you have all set up rightly. Regular daily posts with
attractive graphics, decent few lines bellow it and precise hashtags along
them, sometimes a detailed description conveying your pictures et voilà ! plenty
of comments and likes from your followers.
Good for you! But remember that what you should start acting on, pick
your mobile and interact on your Instagram account with your audience; make
them feel they are talking to a caring person and not a lifeless wall.
Strengthen your coming brand name by encouraging them to use some specific
hashtags.
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