how to make a successful YouTube channel

    YouTube seems to be one of the most influent platforms on the internet and the leader of video sharing media for more than a decade.
   
   Since its start in 2005, this platform has seen so many changes and evolutions making it profitable for its users and content creators who are passionate about sharing their experiences in video form. This humble article has the objective to share with you some keys to structure your YouTube account and behavior for success.

   Though your meaning of success may be different or utopian, you can generally attain YouTube success by following precise guidelines for your videos, giving quality to your content, uploading with consistency and engagement in mind, and interacting with your new community.

Are you ready –physically and mentally- for YouTube?

Even if it seems obvious and easy, being a successful YouTuber is not what you think, while the definition of success can vary from gathering thousands of subscribers to making real money; before thinking about optimize your YouTube channel, you should be prepared mentally for the hard work and know exactly what you need to achieve in order to meet that goal; being a successful YouTber.

Financial success becomes more and more trickier on YouTube, as you need to reach a lifetime video view of 10,000 and a verified account before you can earn money, these conditions implies considering YouTube as a serious matter, not only a lucky adventure. Even so remember always that success on YouTube is still largely subjected to luck; you can do every single thing correctly and still not make subscribers or the wanted amass channel views due to YouTube's algorithm.

Having a lot of subscribers is typically a matter of how good you have promoted your videos and your channel. It will definitely take time, but you can surely build up your subscriber community in this way.
 

Have a clear idea about the type of content and the targeted audience: 
 

If you don't already have an established idea about the main genre your videos belong to or what they are for, you will certainly have a tough time sticking to a precise content area, plus your subscriber base would not grow due to lack of interest and also lacking the real objective. Figuring out early for what your channel is for will help you making a homogenous content, and your subscribers will know if your channel deserves their attention or not. A confused subscriber is a lost one.

At the time when your videos begin to fit a specific pattern that pleases yourself and your subscribers, you can improve them slowly to help them continue pleasing your audience as it grows.
 

Get rid of discordant videos from your channel.
 

If you have a channel that contains already some “weird” or “random” videos, you might do for yourself a big favor and delete them. This will prevent any confusion especially for the new subscribers who used to see coherent and meaningful videos. If those videos fit your content and have quality/production value then you don't have to delete them.
 

Perseverance: keep making videos that align with your content and audience:
 

Be sure that any deviation from your well-known formula may cause you a loss of subscribers, keep in mind that your viewers are on your channel to see a certain type of content; that is why they choose to subscribe to you in the first place

The positive side of that, if your current videos do not receive much engagement from your audience, it may be the correct time to change -partially or totally- things up.
 

Don’t be cheap, use high-quality equipment:
 

When you record anything for YouTube, establishing a decent recording environment with adequate lightning and using a dedicated camera with high-definition camera, a dedicated directional microphone can make the difference between failing YouTube and making money from it.
 

Aim to lengthen generally your videos:
 

If you have remarkably short YouTube videos, you may want to boost the length by one or two minutes where possible, if possible, make your videos length between 10 and 20 minutes.

Making the videos longer is especially crucial if you aim making money while working with a small subscriber base.

The major mistakes that you must avoid at all cost: Don't fill and overcharge your videos for filler sake and don’t lengthen your videos if they rely on short content, e.g. unboxing videos.
 

Upload videos consistently:
 

The frequency is not the real question; it doesn't make any difference whether you upload each day or once per week, just be sure you are uploading at the right moment for your subscribers’ base. Your subscribers will eventually come to expect this kind of consistency, so respect it.

On the other hand, uploading too much (each day for example) isn't recommended, as doing so will many subscribers may lose interest in your channel and you flood your subscribers' subscription boxes with too many videos to watch, without forgetting that you are lowering the content quality.

Use the appropriate keywords:
 

Bald clickbaiting is usually unrecommended, but generic titles don't stick out enough to draw the attention. the main key to success is knowing what the video is about and a decent title based on suitable keywords, which will help search engines and viewers alike find your videos.
 

The thumbnails!
 

The most successful YouTubers use individual thumbnails for their videos. The thumbnail should have a clear visual preview of the video content, like small word and other noticeable details.
 

Take your time and respond to comments on your own videos:
 

Everyone knows that the comment section could be a total mess, once you start receiving comments on your videos, you can show to your subscribers that you are interested in their opinions and interact with a few people by replying to their comments and/or liking their comments.